Then a Text Message Changed Everything
Joe is now SVP and Head of Marketing for a large team. He knew what his team needed and he knew how to reach Pete.
“When I set out to find brand management training for my ABMs, I found most options lacking. It was either impersonal online courses or expensive classroom programs that weren’t relevant to our business.
Pete delivered something entirely different. He took the time to deeply understand Microbiome Labs and built a curriculum tailored to our specific challenges and priorities.”
Joe Cadle, SVP Head of Marketing, Microbiome Labs
The Story Behind CMO Edge
Built by Someone
Who Has Been Exactly Where You Are
Developing strategy, activating plans, and building teams, Pete Dornsife spent three decades
running brands in CPG and pharma. The core underpinning of his work was building brands
through people.
Midway through his career, he was recruited to GSK’s world headquarters in London to direct
the global marketing capability program that reached more than 20 countries and hundreds of marketers.
Why CMO Edge?
The Name Says Exactly What We Do.
The CMO in our name is intentional. We work with the senior marketing leaders — directors, VPs, and chief marketing officers — who are accountable for brand performance and serious about the team that delivers it. People who've sat in the chair, know the pressure, and understand that a capable team isn't a nice-to-have. It's the whole game.
The Edge is equally deliberate. Not a promise of overnight transformation. An edge is something you build — systematically, through the right frameworks applied to real brands, reinforced by managers who speak the same language, and measured in how the work actually changes.
What Our Clients Are Saying
much more confident in my skills as a marketer."
business impact.”
something in a session and then, sometimes even that same week, I’ve had an opportunity to use it in my actual work.”
Your Next Step
Schedule a Discovery Call.
No pitch. No pressure.
Just the right questions and a clear path forward.
